my substack

be kind & be so curious about yourself+the world

fragrance/beauty

business

what defines a luxury perfume?

one identity wraps around the fragrance

how one rare chinese flower shows the beauty of globalization

scent marketing

dupe culture in fragrances

decision making

be a generalist

marketing is all about data

imminent and inevitable

if it’s yours, it’s always gonna be yours

learn how to focus

the beauty of words

the art of language v1

the art of statement

archive resources

substack screenshots

great people